Comments on: Ethnography and Marketing http://www.technotaste.com/blog/ethnography-and-marketing/ Social Psychology, Anthropology, Technology, Gluttony - by Judd Antin Fri, 13 Jan 2012 15:57:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Yukie Kartaatmaja http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-202085 Yukie Kartaatmaja Wed, 12 Jan 2011 10:49:22 +0000 http://www.technotaste.com/blog/?p=114#comment-202085 Please email me jukai_21@yahoo.com Please email me jukai_21@yahoo.com

]]> By: Yukie Kartaatmaja http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-202084 Yukie Kartaatmaja Wed, 12 Jan 2011 10:47:51 +0000 http://www.technotaste.com/blog/?p=114#comment-202084 Can you give me the most effective book for studying Ethnography in Marketing? I am interested in learning Marketing for my new job here. thank you Can you give me the most effective book for studying Ethnography in Marketing? I am interested in learning Marketing for my new job here.

thank you

]]> By: Etnografia w Badaniach Rynku « antropologia za_stosowana http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-152942 Etnografia w Badaniach Rynku « antropologia za_stosowana Tue, 23 Mar 2010 21:20:08 +0000 http://www.technotaste.com/blog/?p=114#comment-152942 [...] polecam m. in.  tekst Edwina Colyera, czy Erica J. Arnoulda i Melanie Wallendorf, a także Ethnography and marketing, Ethnography – the Next Marketing Trend, Semiotic Solution Polska, The Brand Show, Why [...] [...] polecam m. in.  tekst Edwina Colyera, czy Erica J. Arnoulda i Melanie Wallendorf, a także Ethnography and marketing, Ethnography – the Next Marketing Trend, Semiotic Solution Polska, The Brand Show, Why [...]

]]> By: 11 digital ethnography resources/tools… http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-143644 11 digital ethnography resources/tools… Wed, 27 Jan 2010 11:23:05 +0000 http://www.technotaste.com/blog/?p=114#comment-143644 [...] @Judd Antin approaches the intersection of ethnography and marketing with this piece from 2005: “The real value in ethnography, after all, isn’t just in collecting the data but in know... [...] [...] @Judd Antin approaches the intersection of ethnography and marketing with this piece from 2005: "The real value in ethnography, after all, isn't just in collecting the data but in know… [...]

]]> By: Etnograficzne Badania rynku – po co? « etnograficzne badania rynku http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-138902 Etnograficzne Badania rynku – po co? « etnograficzne badania rynku Wed, 04 Nov 2009 23:15:44 +0000 http://www.technotaste.com/blog/?p=114#comment-138902 [...] A tak dla urozmaicenia  dyskusji podczas kolejnych zajęc proponuję następującą lekturę: Ethnography and marketing, Ethnography – the Next Marketing Trend, Semiotic Solution Polska, The Brand Show, Why [...] [...] A tak dla urozmaicenia  dyskusji podczas kolejnych zajęc proponuję następującą lekturę: Ethnography and marketing, Ethnography – the Next Marketing Trend, Semiotic Solution Polska, The Brand Show, Why [...]

]]> By: Giles (Webconomist) http://www.technotaste.com/blog/ethnography-and-marketing/comment-page-1/#comment-137139 Giles (Webconomist) Wed, 14 Oct 2009 11:28:07 +0000 http://www.technotaste.com/blog/?p=114#comment-137139 Great points on ethnography in marketing. Although not an ethnographer I am a marketer of 20+ real world, international experience. Having done marketing in Africa, Asia, North America and the EU. I've contracted ethnographers in these cases and it's been critical in helping engage a population in another market and applying some of the findings marketing to diaspora in North America. I think you're right in the sense that "ethnography" will likely become diluted and the context change from what it's been for the last many decades. Great points on ethnography in marketing. Although not an ethnographer I am a marketer of 20+ real world, international experience. Having done marketing in Africa, Asia, North America and the EU.

I've contracted ethnographers in these cases and it's been critical in helping engage a population in another market and applying some of the findings marketing to diaspora in North America.

I think you're right in the sense that "ethnography" will likely become diluted and the context change from what it's been for the last many decades.

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