…the irritatingly overused euphemism, that is, not the socio-technical phenomenon. Techcrunch is reporting on a marked decrease in the amount of marketing material they get that includes the pesky term. They're also marshaling evidence from Google in the form of a Google Trends chart on the incidence of the term in search results over time.

Let's be honest, though: whatever Web 2.0 is/was is not going away. Rather, it's gone the way of color (as in TV) or stereo (as in sound) and become so ubiquitous that we can safely assume it's there (whatever 'it' is). The difference, of course, is that Web 2.0 is not just a set of technologies but a set of practices: a set of socio-technical systems. Those systems will continue to evolve over time, and hopefully we'll learn to talk about them in more specific and meaningful ways.